Patagonia’s “Don’t Buy This Jacket”

Patagonia’s “Don’t Buy This Jacket” In 2011, Patagonia took out a full-page ad in The New York Times on one of the biggest shopping days of the year: Black Friday. Their headline simply read: “Don’t Buy This Jacket.” The ad showed a picture of one of Patagonia’s best-selling fleeces, but instead of encouraging people to […]